Creative leader with expertise in graphic design, project management, typography, and concept development. Skilled in providing strategic leadership of short- and long-term goals by developing and maintaining a consistent and strong visual brand across a wide range of market channels. Adept at creating strategic, conceptual, and original designs based on brand standards while driving success and promoting positive visual brand experiences. Recognized as a highly organized and self-directed team player with strong attention to detail.

Professional Experience

  • Senior Graphic Designer | 11/2020 - 10/2022

    Supported the successful execution of a brand refresh project, designing an updated logo and website to optimize customer experience; maintained updated knowledge of creative marketing trends and best practices.

    Played a key role in concepting and developing brand materials for use across all touch points of the brand while collaborating with the content team to create print and digital assets.

    Influential in guiding creative processes with cross-functional team members while participating in strategic brainstorming sessions, campaign development, and creative execution.

  • Senior Graphic Designer | 03/2018 - 09/2020

    Facilitated the development of creative designs from concept to production for the largest lawn care automation company in the United States; oversaw all design operations for projects.

    Delivered cross-functional art direction and support to all teams, creating and distributing on-brand marketing and communication materials to optimize storytelling through captivating and beautiful designs.

    Created, designed, and developed new business templates to drive process improvement and standardize brand guidelines to maintain consistency across all touch points.

  • Senior Graphic Designer | 01/2011 - 03/2018

    Championed digital design and branding, including overseeing the full rebranding process to build and maintain a world-class brand; created luxury branding and marketing materials for advertising, marketing, and member acquisition.

    Deployed a creative eye to blend photography, imagery, charts, text, and media elements in alignment with project and brand standards; led project management to balance priorities to achieve project deadlines and commitments.

    Instrumental in producing original, creative, and effective visual assets while fostering a creative environment conducive to creative development and quality control.

  • Graphic Designer | 06/2004 - 04/2009

    Delivered art and creative direction across design processes, leading the development of 5 clothing catalogs and media kits to be used by representatives and retailers worldwide.

    Key role in guiding the company through a complete rebranding, including overseeing logo design for all clothing and merchandise; created all designed materials for advertising, hang tags, visual merchandisers, and POP displays.